Placid Tours sells island days, coastal safaris and speedboat crossings to Zanzibar from the Kenya south coast — to travellers who are mostly not in Kenya when they book, and often not reading in English. The site had to price a Wasini dolphin day and a sea transfer to Pemba with equal clarity, work in six languages, and be findable the week it launched rather than the quarter after.
- Client
- Placid Tours
- Industry
- Travel & tourism
- Scope
- Website design, build, multilingual SEO and booking flow
- Year
- 2026
Gallery
Results
Try it yourself.
- Platform
- Next.js, server-rendered
- Languages
- English, German, Italian, French, Spanish, Swahili
- Search
- hreflang with x-default, canonicals, JSON-LD, sitemap and robots
- Booking
- Enquiry form with WhatsApp alongside
- Reach
- Kenya south coast, Tsavo, and sea crossings to Zanzibar and Pemba
Click and scroll inside the frame — this is the real site.Not loading? Open placidtours.com in a new tab.
How we got there.
- Website design
- Development
- Multilingual build
- Technical SEO
- Booking flow
- Content structure
Six languages, because the buyer is not in Kenya yet
The people booking a Wasini day are in Germany, Italy, France or Spain deciding on a holiday two months out, and the ones booking a transfer next week are often on the coast already. The site ships in six languages — English, German, Italian, French, Spanish and Swahili — with hreflang and an x-default on every page, so Google serves the right one instead of picking a favourite and treating the rest as duplicates. Translation without that markup is work search engines cannot see.
A price on the card, not behind an enquiry
Every tour carries a from-price per person on the listing itself: $64 for the Wasini dolphin day up to $594 for a day’s sport fishing. Operators who hide this hope the enquiry gives them a chance to sell, but it mostly filters out everyone unwilling to email a stranger for a number. Publishing it means the enquiries that arrive are from people who already accept the price, which is a shorter conversation and a better one.
Destinations and guides do the finding; tours do the selling
Somebody planning this trip searches for Wasini Island or things to do in Mombasa long before they search for a tour operator. Seven destination pages and a set of written guides answer those questions properly, and each one leads to the tours that actually go there. It splits the site into a layer built to be found and a layer built to convert, rather than asking one page to do both jobs badly.
Tides set the timetable, and the site says so
Sandbanks exist for three hours and dolphins are wherever the water is working that week. The copy commits to no guaranteed sightings and no invented departure times, and explains that days are planned around the tide and the sea state. That is a harder sell on the page and a much easier one afterwards — the reviews that sink a coastal operator come from promises the ocean was never going to keep.
Search groundwork shipped with the site, not after it
Canonicals, an Organization and WebSite JSON-LD graph, a 42-URL sitemap and a robots file were all live on day one, alongside per-page titles and descriptions written for the snippet rather than lifted from the heading. A new domain has no authority to spend, so the months before it earns any are exactly when the technical groundwork has to already be right.
Working with this team was a great experience. They were professional, reliable, and understood exactly what I needed. The communication was clear, and the work was completed with attention to detail. I am happy with the results and would recommend their services to anyone looking for quality work.
Most of our projects start with a call where we say what we would do differently. That call is free and there is no deck.